TABLE OF CONTENTS.

WHAT IS AN NFT?

An NFT, or non-fungible token, is a unique digital asset that can be bought and sold just like any other type of property. It does not have a physical form, but rather acts as a certificate of ownership for a virtual or physical asset.

THE RISE OF DIGITAL CONSUMERS.

‣ Gamers and esports enthusiasts are increasingly interested in beauty and fashion products and are willing to spend both in-game and in real life. In 2021, 46% of the 3 billion gamers worldwide were women. These consumers already spend over $100 billion annually on virtual goods.

‣ In 2021, global spending on the iOS and Google Play stores is expected to reach a record high of $135 billion, an increase from the $112 billion spent in 2020.

‣ Luxury brands are seeing the gaming industry as a valuable way to reach new customers and are investing in “screen wear” as a way to tap into the $300 billion gaming sector. These brands are creating activations that exist in both the digital and physical worlds in order to build for the future. The gaming industry is being referred to as the new streetwear.

‣ For luxury brands, involvement in the metaverse is becoming a key part of their strategy, rather than just a temporary marketing tactic. Younger consumers, especially those in China, are particularly excited about these developments as 48% of Chinese luxury shoppers engage with video games.

The combined NFT and metaverse market is valued at $607 billion.

Luxury brands, having missed out on the eCommerce and resale economy booms in the past, are now more eager than ever to develop new business segments that will allow them to attract and retain future customers. Data from DappRadar, a company that tracks sales, showed that NFT trading reached $22 billion in 2021, a significant increase from the $100 million in 2020. The total value of the top 100 NFTs ever issued, known as the floor market cap, was $16.7 billion. The future looks promising for the omniverse.

Luxury Brands Require Their Own Platform.

Many luxury brands have been hesitant to fully embrace digital and social media due to a desire to have complete control over the retail experience. According to Jamie Burke, CEO of Outlier Ventures, which invests in blockchain and metaverse businesses, luxury brands want a premium experience that cannot be found on open marketplaces. Similarly, metaverse consultant Cathy Hackl notes that while there are numerous small marketplaces selling art and fashion, there is not a central “maison” or marketplace that has established itself as the go-to destination for luxury goods in the metaverse.

 “WE MAKE THE BLOCKCHAIN SEXY.”

MIZUKI is a luxury NFT platform that offers authenticated edition digital collectibles created in partnership with contemporary artists. The platform will also collaborates with global brands and artists to create unique digital creations and storytelling experiences. In addition, MIZUKI provides custom smart contracts and solutions to make NFT collecting and ownership more streamlined.

Drop1 – Charm Ring

The Charm Ring is a membership NFT that grants you whitelist to future MIZUKI NFT sets, early access to MIZUKI NFT utilities, exclusive content, private community chat and announcements, and much more…

 

 

The Vision

Within the next decade, the way we view brand ownership will be revolutionized, as businesses become decentralized and adopt a D.A.O structure. This structure, which utilizes smart contracts, NFTs, and tokens, allows communities of creatives to collaborate on projects and share them on the blockchain. This open source approach to governance will fundamentally change how start-up companies secure funding, manage their workforce, and distribute profits. Web 3.0 will be a major driving force behind this shift, and will open up new opportunities for the creative industries, particularly fashion, art, and music. Just as streetwear emerged from the streets in the 1990s, we can expect to see streetwear emerging from the blockchain in the 2020s.

 

                                                                       

 

Drop2 – The NFT

The Mizuki NFT project aims to establish a streetwear/lifestyle brand and creative collective centered around the principles of web 3.0. We aim to decentralize fashion brand ownership and digitize the fashion house, while also providing new opportunities for collaborators and consumers.

The NFT Utility

Owning a Mizuki NFT grants more than just possession of an image displayed on a screen; it also grants access to a real-world project centered around a lifestyle brand and creative concept.

The project offers the following utilities..

• • Community membership
  • Airdrop, giveaways, ..
  • Access to limited items
  • Exclusivity and more..

The NFT Community

We are a community of fashion enthusiasts, artists, and collectors who are passionate about anime and the intersection of art and fashion. As a member of our community, you will have the opportunity to be a part of a beautiful group of like-minded individuals who share your passions. You will also have access to limited edition clothing and art pieces, as well as the chance to connect with other members who share your interests. Our community is a place for creativity, connection, and celebration of all things anime.

The NFT Structure

The Mizuki NFT project and community will have four levels of involvement, with each level requiring an increasing amount of time, money, and dedication.

• • Guru
  • Investor
  • Community Member
  • Collector

Why The NFT?

For Mizuki to continue expanding, it will need to focus on two key elements…

1. A team
2. Investor

Web 2.0 and social media have enabled Mizuki, like many other small businesses, to reimagine how they emerge and grow. By leveraging digital marketing and social media, Mizuki has been able to leverage technology to expand beyond the capabilities of a single individual.

However,
Mizuki, always seeking growth, is currently at a crossroads and wants to differentiate itself from its competitors while positioning itself as a leader in the blockwear market. To achieve this, Mizuki is considering creating a unique investment opportunity that leverages the power of web 3.0. Crowdsourcing through NFTs lowers risk for investors of all levels and establishes trust. NFTs add an extra layer of value by offering investors a digital asset that can be traded and is linked to the success of a real-world branding project. By building a digital community through web 3.0, Mizuki want to secure investment.